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Belkin is an American consumer electronics and networking company headquartered in Playa Vista, California. It produces mobile and computer connectivity devices and peripherals for consumer and commercial use. These include wireless chargers, power banks, charging cables, data cables, audio and video adapters, headphones, earbuds, smart speakers, screen protectors, surge protectors, Wi-Fi routers, smart home products, electronic device sanitizers, docking stations and data hubs, network switches, KVM switches, and network cables.
Corporate affairs
Belkin is headquartered in Playa Vista, California. Previously, the head offices were in the neighboring southern California cities of Hawthorne and Compton. The company has offices in Russia, Indonesia, Macau, Taiwan, Vietnam, China, Italy, Thailand, Philippines, Hong Kong, Japan, Korea, Brazil, Singapore, Malaysia, Greece, India, Dubai, Norway, Sweden, New Zealand, Mexico, Denmark, Spain, France, Netherlands, Germany, United Kingdom, Canada, and Australia.
From its founding in 1983 until 2012, the Belkin logo was simply the name Belkin. At Consumer Electronics Show in 2012, Belkin debuted a new logo that contains a human figure made with dots that match the dot of the “i” in Belkin . The branding team named the human figure PIP as an acronym for People-Inspired Products. In 2009, Belkin pledged to reduce 25 percent of the company’s worldwide electricity consumption by 2017, and by 2018, Belkin had a 37 percent reduction worldwide. Belkin made efficiency upgrades, including solar panels, EV charging stations in company parking lots, and motion sensor lighting in offices and distribution centers.
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Belkin US Sales
Belkin produced its first stereo cables and speaker wiring in 2002. It markets audio products that are compatible with new technology and devices, including digital audio adapters, speakers, and headphones. At CES 2019, Belkin announced the company’s first headphones line, RockStar, for iPhone and Android devices. The first of the line provided headphones that are attachable to an iPhone Lightning port. In 2020, Belkin released the Soundform True Wireless Earbuds and its first speaker, the Soundform Elite Hi-Fi Smart Speaker. The Soundform Elite was created in partnership with Devialet. The speaker was named Best Smart Speaker on Rolling Stone’s Top Product Essentials of 2020.
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Belkin also sells wall chargers, car chargers, charging stations, power banks, surge protectors, power strips, and wireless chargers for smartphones, tablets, smartwatches, laptops, computers, and other electronic devices.
Belkin is the #1 third party maker of wireless charging accessories*
Belkin markets a range of cables for electronic devices, including charging cables, data cables, audio/video cables, cable adapters, and network cables. In its inception, Belkin focused on cables and connectors for device pairings that were not easily available in the 1980s. It released the Hamlet cable, which connected the Apple IIc computer to non-Apple printers, in 1983. In 2016, Belkin released an iPhone-compatible adapter for simultaneous iPhone charging and headphone use.
Belkin markets smart home automation products, including smart Wi-Fi light switches and plugs compatible with Google Assistant, Google Home, Nest, and Apple Homekit, through its WeMo brand and water monitoring devices through its Phyn brand.
CES SHOW 2022
During the annual Consumer Electronics Show, Belkin has unveiled several new updates to its HomeKit-compatible Wemo line, including an all-new HomeKit Secure Video smart doorbell.
The new Wemo Smart Video Doorbell has a large 178-degree field of view and a 4MP sensor capable of capturing 1080P video. It features enhanced night vision and is powered by 16-24 V AC transformers with 30 VA or higher power.
As it supports Apple HomeKit Secure Video, it can record video to iCloud and will require no third-party subscription to use. Video is analyzed locally by a user’s Home Hub. Users are also able to designate activity zones to reduce unwanted notifications. Recording can be triggered by various types of motion, such as people, vehicles, animals, or packages.
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